You probably haven’t checked this in a while, but it’s worth 2 minutes of your time as I guarantee it will get more new patients into your practice.

When people are searching for what you offer in your area, there's likely more than one keyword that will lead them to your practice on Google.

For example, "Osteopathy and Cranial Osteopathy," "Physio and Shockwave Therapy," "Osteopathy and Pregnancy Massage."

This will, of course, vary depending on the products and services you provide, but for most practices, there will be at least two keywords.

Ready for the 2-minute job?

Great.

Log into your Google Business Profile and read through your business description.

Odds are, you wrote this years ago and either didn’t consider the keywords mentioned above or have added services since then.

Go ahead and make sure those keywords are right there in your description. If you offer other services like sports massage or shockwave therapy, add them as a product/service. This is...